by Peter Sandeen | Mar 22, 2014 | Marketing Strategy
Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only... 
by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can... 
by Peter Sandeen | Jan 14, 2014 | Value Propositions
I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses. The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.” Whether... 
by Peter Sandeen | Sep 28, 2013 | Marketing Strategy
Blogging is often mentioned as the best way to build an email list. People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging. And it’s all possible. But most people don’t... 
by Peter Sandeen | Sep 21, 2013 | Marketing Strategy
Guest blogging can be an extremely consistent and fast way to build your email list and relationships with the people in your market. Sure, you need to get several things right to get 100+ subscribers from each guest post you write. But the first step is to find a... 
by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or hire you.... 
by Peter Sandeen | Aug 12, 2013 | Smart Business
NOTE: Since I published this article, PayPal has improved their withdrawal process. Now they clearly tell that they charge a currency conversion fee. However, they still don’t provide a receipt of that charge. How I avoid paying unnecessarily for currency... 
by Peter Sandeen | Apr 3, 2013 | Value Propositions
Definitions of value proposition are generally vague, confusing, and different depending on the source. The usual definitions miss aspects of value proposition that could make the concept much more useful. A value proposition is much more than just an “internal tool”... 
by Peter Sandeen | Oct 28, 2012 | Conversion Optimization
Do you offer a “30-day money-back” or “100% satisfaction” guarantee? As great as those sound, they’re just not as effective as they used to be. People don’t notice standard guarantees anymore. They’ve got guarantee blindness. One of the... 
by Peter Sandeen | Sep 12, 2012 | Conversion Optimization
When visitors come to your site, you need to give them something to focus on. If nothing on the page captures their attention, the page looks unfinished and amateurish, at best. And your visitors leave. Sure, you need to grab their attention, but I’m not talking... 