by Peter Sandeen | Jun 5, 2012 | Smart Business
Your business doesn’t mind if you believe in Santa. Not even if you wait for his flying sleight every Christmas with a cup of milk and cookies ready for him. Your business doesn’t mind if you’re Christian, Jewish, Zen Buddhist, Muslim, or Hindu. But...
by Peter Sandeen | May 24, 2012 | Value Propositions
You don’t need to be a copywriter to run a business. Actually, you only need to be a copywriter if you run a copywriting business. But it can teach you three things you must know to run a successful business. Copywriters can (and usually should) do the actual...
by Peter Sandeen | May 7, 2012 | Value Propositions
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfishes that ignored you? You push your face against the side, yell at them—loudly enough to wake up a fossil—or serve their favorite purple treats that smell like chicken poo, and they’re...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
by Peter Sandeen | Apr 23, 2012 | Marketing Strategy, Value Propositions
Every game has its rules and you can’t succeed if you don’t understand them. So, what are the rules of marketing? The rules of marketing include the laws and regulations, but you’ll never win a game if you only avoid breaking its rules. When it comes...
by Peter Sandeen | Apr 16, 2012 | Conversion Optimization
Landing pages are a cornerstone of online marketing, but sometimes even large companies forget how to build effective landing pages. Stockmann is the best known and most prestigious department store in Finland. They’ve been around since 1862 and their special...
by Peter Sandeen | Jan 25, 2012 | Smart Business
The biggest business mistake you can ever make, is one you’re likely to make. Several times. Without noticing. It stops your business from going forward, and can even take you back. Do it too often and you guarantee your business won’t succeed. This is...
by Peter Sandeen | Jan 15, 2012 | Marketing Strategy, Value Propositions
What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example, a stereo store has at least three important and very distinct buyer personas (this is based on my experience of working in one years ago)....
by Peter Sandeen | Jan 13, 2012 | Marketing Strategy
The four P’s of marketing is a common starting place for planning marketing. But marketing is much more than your advertisement. Everything you do is a part of your marketing. The 44 P’s of marketing is a more comprehensive list of things to consider when you market...
by Peter Sandeen | Dec 26, 2011 | Smart Business
You could follow random SEO advice and rely on tricks and rumors. Or you could take a rational approach to SEO. If you throw a rock in any direction in a large city, odds are high you hit a self-proclaimed “SEO guru” in the head. They “know”...
