by Peter Sandeen | May 8, 2024 | Smart Business, Value Propositions
Everyone wants to develop a strategic advantage. Yet, few people could articulate what that would mean in practice. They might think, “I know a strategic advantage when I see it.” However, even if that’s true, it doesn’t enable them to create one. Most companies spend...
by Peter Sandeen | Apr 26, 2024 | Value Propositions
Many companies struggle to create believable messaging. Few people directly tell you that they don’t believe your marketing. Yet, you know they don’t trust your messaging blindly either. It’s likely one of the main limiting factors of your marketing results. The...
by Peter Sandeen | Apr 19, 2024 | Smart Business
Many people look for the path of least resistance. They might even think that it’s — by default — the best choice. However, it’s easy to mistake least resistance to mean “the fewest challenges.” And that’s not necessarily the best option. No matter what path you...
by Peter Sandeen | Apr 5, 2024 | Smart Business
In the realm of leadership and marketing, opinions often reign supreme. Having strong opinions you defend fiercely is seen as a sign of great leadership and a requirement for effective decision making. However, opinions are not the best basis for decisions. On the...
by Peter Sandeen | Mar 22, 2024 | Conversion Optimization, Marketing Strategy
Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way. These kinds of...