Marketing advice even experts pay for
You can (and need to) do only two essential things to increase your sales:
- Make more people understand how great your offer would be for them
- Make it easier or more appealing for them to take steps toward buying
The 80/20 principle applies to marketing. There’s a small minority of things you need to do to get most of the potential results.
You should only think about the 80% once you’ve mastered the essential 20%. Otherwise, even if you do the 80% brilliantly, you’re unlikely to see meaningful results.
On the other hand, if you only get the essentials right, you don’t have to spend a lot of time on marketing. Instead, you can focus on your actual work.
All my products and services are focused on the marketing essentials, not fancy tricks or hacks.
Who are my courses and services meant for?
Although more than half of my coaching and consulting clients are marketing experts and most of the rest are also 6-7-figure companies, some are solopreneurs just getting started.
Other than marketing experts, my clients range from ecommerce to B-to-B consultancies, from traditional service companies to manufacturers, and from SaaS to personal coaches.
My online courses are primarily meant for non-experts. You can see a clear listing of whom each course is meant for (and not meant for) on its individual page.
Where to start?
There’s a list of all the currently available online courses below (you can get 1-on-1 coaching with each one). I’ve also listed the most common services I provide.
If you aren’t sure where you should start, reach out to me via email. You can also apply for a free introductory call where we talk about your business, I tell what I think you should focus on next, and if we both feel like there could be a good fit, we talk about how we might work together.
I’ll do my best to help you see what would be essential for you right now. If I can help you with it, I’ll tell you how. But I won’t turn it into an aggressive sales conversation. That often surprises people who expected something else than a genuine recommendation.
You can start by watching my free masterclass on my entire marketing process (an hour of training). It should help you see clearly what’s holding you back, so you know what to work on (and how I overall approach marketing).
You can get each of my courses as just an online course or with coaching included.
This course helps you make your website truly effective at generating leads and sales.
The course is not about design and technology, which make only a marginal difference to your results. Instead, the course is about the essentials that make your website effective: how to make people want to take steps toward buying and how to make it easy for them.
- First module: Core Value Message. In this module you create a marketing message that makes your target customers immediately feel like they should pay attention and dig deeper into your website (and later buy from you).
- Second module: Appealing Free Offer. In this module you create a free offer that makes it easy and appealing for visitors to take a step toward buying from you.
- Third module: Effective Website. In this module you create the web pages your site needs for it to be effective.
- Fourth module: Effective Content. In this module you learn to create content (articles and videos) that get visitors to take action at the end.
Watch this video to see the full process and how I went through it to update my own website. You also see when it even makes sense to update your site, the common pitfalls that keep people from getting good results, and what’s important at each stage of the project.
If you just want to read about the course, click here.
Conversion optimization is NOT just about A/B testing and tweaking web pages. It’s a way to understand and take control of your marketing results.
In this on-demand workshop, you learn:
- How to find the greatest opportunities for improvement in your marketing
- How to understand the underlying issues causing poor results
- How to go about making changes in a way that’s most likely to create a positive impact
- How to create tests that create meaningful, positive results
- How to use other optimization methods to improve your results further
You can watch a clip from the workshop here. In the clip you learn to find the most likely reason your landing page, advertisement, sales page, or almost any other piece of marketing isn’t working as well as it could.
If you just want to read about the workshop, click here.
I recommend you watch my free masterclass first. You’ll see my marketing process, so you know if you like my approach to marketing overall. If the approach makes sense to you, then odds are high that I can help. Feel free to reach out if you have any questions.
You can also apply for a free introductory call where we talk about your business, what you should focus on next, and if we both feel like there could be a good fit, how we might work together.
Marketing Message development
This is my primary service and what I’m best known for. I don’t focus on branding or impractical versions of “value proposition.” Instead, this is about figuring out what exactly would make people want to buy from you.
When you have a strong marketing message (“core value message”), you know exactly what you need people to understand for them to want what you sell.
It tells you what to say in all the marketing you do. Whether you’re writing an ad, email, video, or sales page, when you know the most compelling ideas, it’s easy to get good results.
No matter how good you are at marketing, creating a strong marketing message is very difficult for yourself. As some colleagues and clients said, “it’s hard to read the label when you’re inside the jar.”
More than half of my clients are other marketing experts (even messaging specialists) because of how difficult it is to figure out your own messaging and how much of an impact even small improvements can make.
At the same time, I work with many people who are just getting started in their business and want to cut the learning curve shorter.
Typically it takes less than 2 weeks to go through the process, including training on how you’ll then use your core value message in your marketing.
Even though I have literally coached thousands of business owners in developing their own marketing and message I turned to Peter. His thorough process was illuminating and really helped us clarify our compelling message in way that we weren’t able to articulate before.
Talking with Peter, after so many years of hype and over-promise with other marketers, is like landing on a sane, calm, more intelligent planet.
I’ve always wanted a “me” for my own marketing, and I found him in Peter, the marketer’s marketer.
In our first two calls, I saw that much of my fatigue with hype and over-promises is quite common, and that I can both lighten and tighten my business activity to three simple moves that are natural to me and that work. In two calls I totally reframed my vision of both my business and my place in the industry.
Marketing Strategy/Funnel reviews and development
A good marketing strategy (or sales funnel, pipeline, or “conversion path”) is rarely complicated. There’s no need for advanced techniques, tools, or technology.
There are a few essential aspects to any effective conversion path:
- It makes it easy and appealing for your target customer to take the next step toward buying
- It negates the objections that would hold people back from buying
- It creates the feelings, thoughts, and beliefs that make buying more likely
Especially marketing experts often only want help with analyzing their current system to find what’s holding them back or how they could improve further. On the other hand, few other companies have clearly defined conversion paths.
My sales funnel was in need of some work and I was looking for a more advanced funnel than I had and clearer messaging to appeal to my 3 ideal customers. Even though I teach sales funnels to my clients I knew I needed an expert opinion to take a fresh look at my sales funnel, my competitive advantage and how to best optimize that.
I set up my new sales funnel within 4-6 weeks. It’s already converting at close to 6% on a $1,000 product.
The problem I had was that people loved my product when they bought it, but I was struggling to get them to see the value up front.
I didn’t know what was missing. People seemed to connect and enjoy with my marketing material but then not buy. There was no obvious “broken” part to fix.
Peter gave me clear steps to follow to rebuild all the steps in my conversion path. As a result, I now have a sales funnel in place that is consistently producing sales when I run ad traffic to it. The business feels solid now. And I’m now free to choose whether I spend my time making what we’ve already got work better, or expand in new ways.
Nearly all businesses have gone through one or multiple website redesign or update projects. Almost none of them have seen a measurable improvement in how many leads and/or sales they make.
I’ve asked about that from hundreds of business owners and only one has seen a measurable improvement. Even he clarified that it was because their previous website didn’t offer the option for people to buy.
On the other hand, in almost 10 years of website projects, only one didn’t create a measurable improvement. And in that case, I didn’t see the implementation or data.
Unfortunately, website development companies almost always focus on non-essential aspects of websites. The companies are typically made up of designers and developers, not conversion optimization experts or copywriters, so it’s no wonder the focus goes to design and technology.
When I updated my own website, I had a rare chance to show the behind-the-scenes of a high-impact project. You see the full process, learn the common pitfalls you have to avoid, and can immediately improve your own website.
Marketing & business coaching
As with all my other services, most of my clients are other marketing experts. At the other end of the spectrum, I have coaching clients who haven’t even made their first sale, yet.
What’s common across my clients is that they want to approach business and marketing systematically. They don’t want to try a random new shiny object every month or two. They rather see what exactly is holding them back first, so they can spend their time on things that actually make a difference to their profit.
I’m not a tactical expert. If you want to know the latest trick to fooling Google’s algorithm, you’ll need to find someone else. But if you’d like it to be easier to run your business, stay focused on what matters most, and get clear instructions for what you need to do next, we should talk.
If you’re interested in having a conversation, apply for a free introductory call. The call is confidential and doesn’t commit you to anything. We’ll talk about your business and what I’d recommend you focus on next. If it seems to both of us like we could be a match, we’ll also talk about how we might work together.