Get Your Marketing Set Up and Generating Consistent Sales
How I look at marketing:
Step 1: People buy if they understand that your product or service would be valuable for them. And that has nothing to do with the tactics, tools, and strategies you use. It’s what you say with your marketing that makes the difference.
Your “core value message” (or marketing message or “value proposition”) is a list of the top 3 most impactful things you can say to make people understand the value they could get.
Step 2: Tactics don’t generate sales alone. They need to work together and create a path that attracts leads and directs them to buying: a “conversion path” (or sales funnel).
The usual funnels you hear about are incredibly complicated to build (takes 4-6 months from experts). And since they’re trying to be one-size-fits-all systems, they don’t take into account what you already know or what has worked for you. We’ll build a simple conversion path based on your experience, so you start getting consistent sales quickly.
Step 3: When you have a conversion path in place, you can improve it. The “optimization loop” includes typical conversion optimization, but the point is to keep you focused on the highest-impact things.
You won’t need to waste time trying to figure out what you should do next or how to do it. We’ll find the highest-impact things together and go through how you’ll make the most of them. You can just follow instructions, so you don’t get stuck on anything.
If that sounds good to you, I’d love to help you take your business forward. I’ve worked with huge companies, starting entrepreneurs, international teams, decades old family businesses, and world-famous solopreneurs from dozens of industries (though, about 50% are other marketing experts).
I have a few requirements:
- You don’t just want to make money. You want to sell something good. If you have no ambition to improve what people get from you, we won’t get along.
- Your company doesn’t cut down rainforests (or otherwise speed up climate change), sell tobacco or unnecessary legal drugs, kill animals (unless you’re a vet), abuse workers…
- You already use or want to use online marketing. I’ve worked with companies that have been mainly offline. But the goal has been to create online revenue (and at best, that has created millions in new revenue). So, if you’re not interested in online marketing, we’re probably not the best match. Of course, if you just want to develop a strong core value message, we can absolutely do that.
Tell me about your business. What you sell. Who you sell it to. How you do the selling. How well things are going… If it seems like we could be a good match, we can schedule a time to talk. And then if both of us are confident that we’ll get good results, we can move forward.
What a few marketing experts say about me…
Peter helped me increase my sales by 423%, and he runs one of the very few marketing sites that deliver real, practical value with every article—and no filler content!
It’s on the short list of sites I personally subscribe to, and I think it should be on the short list of anyone who’s serious about marketing and business success.
My sales funnel was in need of some work and I was looking for a more advanced funnel than I had and clearer messaging to appeal to my 3 ideal customers. Even though I teach sales funnels to my clients I knew I needed an expert opinion to take a fresh look at my sales funnel, my competitive advantage and how to best optimize that.
I set up my new sales funnel within 4-6 weeks. It’s already converting at close to 6% on a $1,000 product.
If I get an email from Peter, it gets opened straight away. And I know I’m going to get three things. Uncommon common sense, stuff that’s proven to work. And no BS. No fads, no whizz bang make money quick. Just stuff I can trust and use immediately.
Peter is a master at conversion. His 3-principle framework drills right to the core and focuses your thinking on each of the important steps in the conversion process.
He is one of a small handful of people in the world that I listen to on the topic of conversion.
The page where I sell my eBook was converting about 5% of visitors to customers. Three weeks later, I’m converting 30% of that traffic simply because Peter walked me through the process.
And I’ve been able to create more products and get similar results with the things I learned from Peter.
Peter is quickly becoming a go-to guru on getting the most from your online traffic.
Even though I have literally coached thousands of business owners in developing their own marketing and message I turned to Peter. His thorough process was illuminating and really helped us clarify our compelling message in way that we weren’t able to articulate before.
When Peter talks conversion optimization, I listen. His knowledge and understanding of the topic is superb.
Without hesitation I would recommend Peter to anyone looking to improve their website’s conversion.
I’m consistently impressed by Peter’s work. He delivers valuable education about marketing clearly, specifically, and using language anyone can understand.
Most of these topics are not well covered by other courses, blogs, newspapers, or in school.
Peter has a direct approach to marketing, cutting through fads and hype and focusing on sound foundations that will rock your business.
Not only does Peter know what he’s talking about, but he clearly explains why you should do something and then shows you exactly what to do and how to do it.
If you are looking for clear, practical advice that benefits your business, Peter has it for you in spades.
Peter has the knack of making complicated ideas seem simple. The best way to describe working with Peter is to say he can ‘see around corners.’ He doesn’t just look at the obvious–he has a way of taking his huge knowledge about marketing and applying it to every aspect of your business.
He delivers over-the-top value, and what’s more, you can tell he really cares.
What some clients (who aren’t in marketing industry) say…
We’ve been in business since the 1960s, but never had a clear value proposition, so we never really knew exactly what to say in our marketing. The lack of a compelling message meant our our sales weren’t increasing and with a new competitor in town it made it even more important to clearly differentiate ourselves. We were also heavily reliant on the short summer tourist season with only a fraction of sales happening online.
The main thing Peter did was to bring clarity to our marketing. We’ve focused on a clear message, which made marketing easier. And having someone help sort through all the options at different times and point out what to focus on has helped at least as much.
We’ve approximately doubled our online sales each year since then (breaking the $1mil line). And even though we still have seasonality, the multiplied online sales make it much steadier. The competitors are still there, too, but I don’t need to worry about them taking over our business.
Having someone who can simplify almost all marketing questions, so that they become clear, has made it easier for me to enjoy my work and the results it creates.
—Halfdan Hansen, owner, Jens Hansen Gold & Silversmith
I was feeling very scattered in my marketing approach for about 18 months.
Within 2 weeks of changing my homepage and focusing my email messages on my value proposition, I got … more clients paying for my high-end program than I did in the previous 6 months.
What feels good is the internal confidence of having the mindset, focus and SYSTEM that will attract and convert prospects into the ideal, hard working, dedicated clients I love to work with.
—Steve Horsmon, men’s coach
Although my website had a lot of traffic and a sizeable email list, I was perplexed and frustrated by the small number of people converting into customers. Peter’s focused and actionable advice helped me double sales within a couple months—and they’re still increasing. Better yet, now about half of them are totally automated, so I can focus on building my business further.
—Shayna Oliveira, English teacher
People understand our InnoDuel service when they test it, but explaining it with words is difficult. We’ve always known that we need a marketing message that tells concretely, yet interestingly, what it is about, but developing a clear message hasn’t worked out.
Peter’s help was efficient and made things easy for us. We got to results very quickly, and it became clear that he has a good understanding of what he does.
The result was a better way to explain what we basically already knew ourselves.
—Nuutti Matintupa, co-founder, Innoduel Oy
I had spent hours thinking what I need to say to make people want my services. I couldn’t quite see on my own what the ‘gold nuggets’ were that would excite a client enough to hire my company. I wanted something heartfelt & concise with enough details to demonstrate my credibility that I can deliver what I promise. I also wanted a statement that I could feel confident expressing when I meet a potential client.
Peter’s focus and questions helped me take all those detailed notes, thoughts & lists & refine them into an overarching broader set of offerings that I am proud to talk about. I can see it in people’s eyes that they understand what I’m saying now & how beneficial my services could be to solving their issues.
—Elayne Summers, quality control consultant
We knew what we did, but it was never crystal clear to us how we would relate that to potential clients. Things that we were taking for granted were actually unique selling points that clients would find valuable.
A lot of times, you’re so wrapped up in the delivery of a service that you can’t step back to see what are the most valuable things you deliver to your clients. [Peter was] able to suggest things that we had looked as normal things in the industry, but we could change them to make them more valuable for clients. We’ve got really great reception from our existing clients and we have a good flow of new clients through our funnel.
There was a big backlog of things we were trying to get through the pipeline… We were stuck and this process freed up a lot of the things in the process and the results followed quickly.
—Jeffrey Veffer, architect
Having Peter as my coach is like having a fully involved partner. He has given me laser-like focus and direction—a clear path—and taken a huge weight from my shoulders as I move forward with my business. His straightforward yet compassionate, level-headed approach is just what I need, and the difference in business (and my confidence) is just remarkable.
—Leah McClellan, writing coach and editor