Clarify Your Message and Marketing
You can’t read the label from inside the jar – no one canIt’s hard to see your offers the way potential customers see them. And how can anyone keep a clear view of the big picture when you make countless decisions every week?
How I look at your marketing and business decisions:
Your target customer’s perspective:
How do they perceive everything you communicate in marketing? What would make them see you as their best option? What keeps them from buying?
A fresh pair of decision making eyes:
What are the risks and how can we minimize those? What opportunities have the most long-term potential? How could we reach meaningful results sooner?
Peter helped me increase my sales by 423%.
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
Peter first improved my messaging, so it became clearer what to focus on to stand out as the best option for my potential customers. He has guided my marketing strategy and given clear guidance on how to implement things. I have broken my revenue goals multiple times since then.
Stand out from the competition
You need to stand out as the best option for your target customers. To do that, you need to know what motivates them, what makes you unique to them, and how to communicate it all effectively with marketing.
Traditional messaging aids like value propositions and unique selling propositions aim to help with it, but they usually end up being just internal documents that come out occasionally at meetings. They don’t tell what you need to actually say in marketing to get results.
Your Stand Out Message is the practical alternative. It tells exactly what makes people choose you and how to communicate those things in marketing.
It’s not just a messaging blueprint for everyone who creates marketing or sales materials for you. It highlights what makes people choose to buy from you, so it guides many other decisions, too.
Developing your Stand Out Message also leads to having a clear strategy. That is, you’ll know exactly what playing field to play on to have the greatest advantage, and you know how to win there.
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
Grow through disciplined decisions
If you make good decisions, avoid mistakes, and stay focused on the right things, you see faster business growth than anyone else in your industry.
The difficult part is maintaining a clear, objective view when you’re so close to every decision. It’s like asking a professional athlete to create their own training plan. They might do a pretty good job. They will rarely miss anything major. But a pretty good job and the occasional blind spot will make them fall far behind competition.
Here are some decisions I help my clients with:
- What would make the company stand out more effectively?
- How can we use different channels to create a more memorable brand?
- How will we find and fix the weakest links in your marketing and sales?
- Which opportunities should we prioritize to maximize long-term results?
- What risks come with different options and how can we manage them?
- What should we do to adjust to changes in the market?
- What resources go to waste because they aren’t aligned with your goals?
I help you stay focused on what matters most and see the options you have more clearly.
In just 4 or 5 months we were so far behind in work we had to hire more people to cover the work.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
Peter has helped us clarify our messaging and focus on the most impactful aspects of marketing. We’ve been able to focus on doing marketing and sales, instead of spending time on polishing strategy or general pondering.
Schedule Your FREE Stand Out Strategy Session
During your free video call consultation, we will discuss:
- How your current positioning and messaging works
- Where you have the greatest potential for growth
- What next steps you could take to see significant improvements
- If there is a good fit, how we might work together
There's no assumption or pressure to hire me at the end. However, these sessions are meant for people who are genuinely interested in possibly working together. If you want to just send me a message, the email address is below.
Within 2 weeks… I got more clients paying for my high-end program than I did in the previous 6 months.
We’ve always known that we need a marketing message that tells concretely, yet interestingly, what [our service] is about, but developing a clear message hasn’t worked out. The result was a better way to explain what we basically already knew ourselves.
If you’re sick of gimmicks and tired of constantly changing course in your messaging, I would recommend a dose of Peter’s medicine.
Stand Out with Sharp Marketing Messaging
What exactly makes people choose you?
In this video + summary:
- Why USPs, value propositions, and branding rarely increase sales
- Why exceptional companies get lost in the crowd — and how to make your marketing messaging stand out
- How to turn your message into effective, cohesive marketing
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