Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way.
These kinds of front-end offers are not really about the profit. Rather, the more profit they make, the more you can invest in promoting the front-end offers, so you attract more customers who might buy your high-ticket offers later.