by Peter Sandeen | Aug 9, 2024 | Conversion Optimization
Most B-to-B companies have ineffective websites. That is, even when the right people visit their website, they don’t get many leads. Or when people are thinking about buying, the website doesn’t push the sale forward, but rather hinders it. Almost every company has...
by Peter Sandeen | Mar 22, 2024 | Conversion Optimization, Marketing Strategy
Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way. These kinds of...
by Peter Sandeen | Dec 13, 2019 | Conversion Optimization
Effective A/B testing often doubles sales. But most people who try it never see meaningful results. The problem isn’t that they don’t follow all the usual best practices. The problem is exactly that they follow the usual “best practices.” The top conversion rate...
by Peter Sandeen | Apr 19, 2019 | Conversion Optimization
Effective copywriting, almost regardless of what type of marketing text it is, follows the same structure. Read almost any effective sales page, advertisement, or email, and you see the same structure in use. There are other effective copywriting options. But...
by Peter Sandeen | Oct 21, 2014 | Conversion Optimization
Conversion rate optimization (CRO) fine-tunes your marketing, and it can lead to such big improvements in sales and profit that even the smallest businesses should do it. At its most basic, CRO is a method of increasing the number of potential, past, or current...
by Peter Sandeen | Oct 28, 2012 | Conversion Optimization
Do you offer a “30-day money-back” or “100% satisfaction” guarantee? As great as those sound, they’re just not as effective as they used to be. People don’t notice standard guarantees anymore. They’ve got guarantee blindness. One of the...
