by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or hire you....
by Peter Sandeen | Aug 12, 2013 | Smart Business
NOTE: Since I published this article, PayPal has improved their withdrawal process. Now they clearly tell that they charge a currency conversion fee. However, they still don’t provide a receipt of that charge. How I avoid paying unnecessarily for currency...
by Peter Sandeen | Apr 3, 2013 | Value Propositions
Definitions of value proposition are generally vague, confusing, and different depending on the source. The usual definitions miss aspects of value proposition that could make the concept much more useful. A value proposition is much more than just an “internal tool”...
by Peter Sandeen | Oct 28, 2012 | Conversion Optimization
Do you offer a “30-day money-back” or “100% satisfaction” guarantee? As great as those sound, they’re just not as effective as they used to be. People don’t notice standard guarantees anymore. They’ve got guarantee blindness. One of the...
by Peter Sandeen | Sep 12, 2012 | Conversion Optimization
When visitors come to your site, you need to give them something to focus on. If nothing on the page captures their attention, the page looks unfinished and amateurish, at best. And your visitors leave. Sure, you need to grab their attention, but I’m not talking...
