You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle.
But if you’re like most people, you haven’t seen those results in your business. Maybe you haven’t even advertised because you’ve seen the problems others have faced.
Advertising is one of the three methods for getting traffic and high-quality leads I recommend to most of my clients. So, let’s go through what you need to consider to know if you should use advertising. And if you do it, what you need to focus on to get results.