The best branding advertisement of 2020 (that I saw) was made by Lego for the Christmas season. Although I rarely recommend making branding advertisements, there are some situations where they can be effective—when done well.
Lego’s ad was a great example of a good branding advertisement. You’ll see why in the video below.
However, they also made a common mistake that’s especially common among newer advertisers (but clearly even large companies make that mistake).
And here’s the best branding advertisement of 2020 by Lego.