The best branding advertisement of 2020

The best branding advertisement of 2020 (that I saw) was made by Lego for the Christmas season. But they made a common mistake...

Stand Out with a Sharp Message

  • Why USPs and branding rarely increase sales
  • Why exceptional companies get lost in the crowd
  • How to ensure all of your marketing creates a cohesive, memorable brand image
Stand out from the competition

Case Studies

Peter first improved my messaging, so it became clearer what to focus on to stand out. I have broken my revenue goals multiple times since then.

Inez Vermeulen

Europe HR Solutions

Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.

Mikki Aalto-Ylevä

Haltu Oy

Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then.

Halfdan Hansen

Jens Hansen Gold & Silversmith

Peter makes [marketing] so much clearer that it feels like you have a crystal ball that tells what’s going to happen next.

Jukka Knuutinen

Quanscient

See case studies

Schedule your FREE Stand Out Strategy session

We will discuss your positioning, messaging, and overall marketing plan. You will see the practical steps it would take for you to STAND OUT from the competition and drastically increase your profit.

Schedule your Stand Out Strategy session

The best branding advertisement of 2020 (that I saw) was made by Lego for the Christmas season. Although I rarely recommend making branding advertisements, there are some situations where they can be effective—when done well.

Lego’s ad was a great example of a good branding advertisement. You’ll see why in the video below.

However, they also made a common mistake that’s especially common among newer advertisers (but clearly even large companies make that mistake).

And here’s the best branding advertisement of 2020 by Lego.

If you’d like to make your marketing create a consistent, memorable brand image across campaigns and platforms, create a Stand Out Message.

Stand Out with Sharp Marketing Messaging

What exactly makes people choose you?

In this video + summary:

  • Why USPs, value propositions, and branding rarely increase sales
  • Why exceptional companies get lost in the crowd — and how to make your marketing messaging stand out
  • How to turn your message into effective, cohesive marketing

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marketing messaging training

Peter first improved my messaging, so it became clearer what to focus on to stand out. I have broken my revenue goals multiple times since then.

Inez Vermeulen

Europe HR Solutions

Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.

Mikki Aalto-Ylevä

Haltu Oy

Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then.

Halfdan Hansen

Jens Hansen Gold and Silversmith

Peter makes [marketing] so much clearer that it feels like you have a crystal ball that tells what’s going to happen next.

Jukka Knuutinen

Quanscient

See case studies

Schedule your FREE Stand Out Strategy session

We will discuss your positioning, messaging, and overall marketing plan. You will see the practical steps it would take for you to STAND OUT from the competition and drastically increase your profit.

Schedule your Stand Out Strategy session