by Peter Sandeen | Mar 1, 2019 | Marketing Strategy, Value Propositions
The best question in marketing is “so what?” You can solve a problem. Cool. So what? You can help people reach a goal. Nice. So what? What more do people need before they’re at the point they really dreamed of when they bought from you? Why should they really care...
by Peter Sandeen | Sep 7, 2018 | Marketing Strategy, Short posts
A time-limited offer can be incredibly effective. They have a few problems, though. One of those is that people who miss the offer can feel disappointed. There are ways to turn that disappointment into something that drives them toward buying quickly (which is a topic...
by Peter Sandeen | Jan 22, 2018 | Marketing Strategy
Most sales funnel examples are incredibly complex. Sales funnel experts call their own funnels “easy and fast to build.” But still they spend 4-6 months building one for themselves. Most of them don’t even do it alone; they hire two or three...
by Peter Sandeen | Jan 4, 2018 | Marketing Strategy
Partnership marketing can work for all businesses. The only reason more companies don’t use it is that people only know of a few partnership marketing methods. And when those methods don’t seem like a good fit for them, they discount the idea altogether....
by Peter Sandeen | Dec 19, 2017 | Marketing Strategy
“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials. But if you want business results (=leads and sales), forget the usual advice. It’s not...