by Peter Sandeen | Sep 28, 2013 | Marketing Strategy
Blogging is often mentioned as the best way to build an email list. People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging. And it’s all possible. But most people don’t...
by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or hire you....
by Peter Sandeen | Jun 18, 2012 | Conversion Optimization
Landing pages are the most effective way to get visitors to take a specific action. Opt in landing pages try to get people to opt in to an emailing list. And if done well, they can do that very, very effectively. But most opt in landing pages are so poorly written and...
