by Peter Sandeen | May 24, 2012 | Value Propositions
You don’t need to be a copywriter to run a business. Actually, you only need to be a copywriter if you run a copywriting business. But it can teach you three things you must know to run a successful business. Copywriters can (and usually should) do the actual...
by Peter Sandeen | May 7, 2012 | Value Propositions
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfishes that ignored you? You push your face against the side, yell at them—loudly enough to wake up a fossil—or serve their favorite purple treats that smell like chicken poo, and they’re...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
by Peter Sandeen | Apr 23, 2012 | Marketing Strategy, Value Propositions
Every game has its rules and you can’t succeed if you don’t understand them. So, what are the rules of marketing? The rules of marketing include the laws and regulations, but you’ll never win a game if you only avoid breaking its rules. When it comes...
by Peter Sandeen | Jan 15, 2012 | Marketing Strategy, Value Propositions
What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example, a stereo store has at least three important and very distinct buyer personas (this is based on my experience of working in one years ago)....
