Have you ever knocked on the side of a fish tank and felt betrayed by the goldfishes that ignored you?
You push your face against the side, yell at them—loudly enough to wake up a fossil—or serve their favorite purple treats that smell like chicken poo, and they’re still more fascinated by the water around them than you.
Does your website or marketing efforts remind you of that fish tank? No matter what you do, no one notices.
It could be that people have the attention span of a goldfish.
Depending on the goldfish, it’s somewhere between three and 10 seconds. (That’s actually a myth, but you get the idea.)
That’s how long you have to turn apathy into solid interest or risk losing your visitors and prospects to other sites and businesses.
Understanding what makes people excited about your message is the key to effective writing and marketing.