by Peter Sandeen | Apr 19, 2024 | Smart Business
Many people look for the path of least resistance. They might even think that it’s — by default — the best choice. However, it’s easy to mistake least resistance to mean “the fewest challenges.” And that’s not necessarily the best option. No matter what path you... 
by Peter Sandeen | Apr 5, 2024 | Smart Business
In the realm of leadership and marketing, opinions often reign supreme. Having strong opinions you defend fiercely is seen as a sign of great leadership and a requirement for effective decision making. However, opinions are not the best basis for decisions. On the... 
by Peter Sandeen | Mar 22, 2024 | Conversion Optimization, Marketing Strategy
Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way. These kinds of... 
by Peter Sandeen | Mar 8, 2024 | Smart Business
Many people try to avoid mistakes by investing huge amounts of resources in careful planning. The idea is that the more they spend on choosing the right solution, the less likely they are to make a mistake. However, that’s usually a mistake in itself. Let’s say you... 
by Peter Sandeen | Feb 24, 2024 | Smart Business
Most everyone agrees that Key Performance Indicators (KPIs) are essential, but what if they blind us to important information as often as they help us make the right decisions? KPIs should help you find the bottlenecks, make the most of opportunities, and create... 