Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services.
But do other people feel the same way?
You can spend all the time and focus you can muster to bombard people with your marketing messages, but as long as your marketing doesn’t give people great reasons to take action, your results will be modest at best. In other words, you need to make people understand and believe your value proposition with your marketing.
Very few companies use their value propositions in marketing effectively. Instead, they fill their messaging with marketing bladiblaa, which doesn’t have any real impact on anyone.
Some companies seem to have it easy; their products and services are clearly unique, so standing out from competition is simple. But even if you’re selling something as simple and mundane as wallets, you need a strong value proposition.
And you need to use the ideas in your value proposition in marketing. If you don’t, you’re wasting your time and money.