by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can...
by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or hire you....
by Peter Sandeen | Apr 3, 2013 | Value Propositions
Definitions of value proposition are generally vague, confusing, and different depending on the source. The usual definitions miss aspects of value proposition that could make the concept much more useful. A value proposition is much more than just an “internal tool”...
