by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can...
by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or...
by Peter Sandeen | Jan 15, 2012 | Marketing Strategy, Value Propositions
What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example, a stereo store has at least three important and very distinct buyer personas (this is based on my experience of working in one years ago)....
