by Peter Sandeen | Apr 7, 2020 | Marketing Strategy, Smart Business
If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it. If your usual target...
by Peter Sandeen | Sep 7, 2018 | Marketing Strategy, Short posts
A time-limited offer can be incredibly effective. They have a few problems, though. One of those is that people who miss the offer can feel disappointed. There are ways to turn that disappointment into something that drives them toward buying quickly (which is a topic...
by Peter Sandeen | Nov 27, 2015 | Smart Business
“If you sell information products, are you responsible for your customers’ results?” Often people look at this very simplistically and blame the sellers of information products for all kinds of unethical things. For the most part, the same things apply to coaches,...
by Peter Sandeen | Oct 21, 2014 | Conversion Optimization
Conversion rate optimization (CRO) fine-tunes your marketing, and it can lead to such big improvements in sales and profit that even the smallest businesses should do it. At its most basic, CRO is a method of increasing the number of potential, past, or current...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
