Landing pages are a cornerstone of online marketing, but sometimes even large companies forget how to build effective landing pages.
Stockmann is the best known and most prestigious department store in Finland. They’ve been around since 1862 and their special sale is an event people wait almost religiously.
Their marketing is usually really good, but the other day I stumbled onto their opt-in email list landing page. All the three basic elements of an effective landing page were wrong.
I could not believe they could go so wrong with their marketing. But so does many other major companies all around the world.
If you follow these three basic guidelines, you’re landing page will get at least an average conversion. But if you forget even one of these basics, your conversion will sink.