Effective A/B testing often doubles sales. But most people who try it never see meaningful results.
The problem isn’t that they don’t follow all the usual best practices. The problem is exactly that they follow the usual “best practices.”
The top conversion rate optimization (CRO) experts do A/B testing very differently than what the average marketing guru talks about.
Let’s go through the difference, so you don’t waste your time and money on A/B tests that have bad odds of succeeding.