by Peter Sandeen | Jun 7, 2024 | Value Propositions
When I got into marketing, I started by learning copywriting. To my surprise, I was naturally good at it. I was soon writing sales pages for marketing companies that already had good sales pages. They’d test my version against their existing page, and I got paid when...
by Peter Sandeen | Apr 19, 2019 | Conversion Optimization
Effective copywriting, almost regardless of what type of marketing text it is, follows the same structure. Read almost any effective sales page, advertisement, or email, and you see the same structure in use. There are other effective copywriting options. But...
by Peter Sandeen | May 24, 2012 | Value Propositions
You don’t need to be a copywriter to run a business. Actually, you only need to be a copywriter if you run a copywriting business. But it can teach you three things you must know to run a successful business. Copywriters can (and usually should) do the actual...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
