by Peter Sandeen | Jan 23, 2021 | Value Propositions
The best branding advertisement of 2020 (that I saw) was made by Lego for the Christmas season. Although I rarely recommend making branding advertisements, there are some situations where they can be effective—when done well. Lego’s ad was a great example of a...
by Peter Sandeen | Dec 5, 2017 | Marketing Strategy
If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business. Even if you do everything right, making a profit with advertising has its challenges. Using the...
by Peter Sandeen | Nov 28, 2017 | Marketing Strategy
You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle. But if you’re like most people, you haven’t seen those results in your...
by Peter Sandeen | Apr 5, 2014 | Smart Business
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not...
by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can...
