by Peter Sandeen | Mar 1, 2019 | Marketing Strategy, Value Propositions
The best question in marketing is “so what?” You can solve a problem. Cool. So what? You can help people reach a goal. Nice. So what? What more do people need before they’re at the point they really dreamed of when they bought from you? Why should they really care... 
by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can... 
by Peter Sandeen | Jan 14, 2014 | Value Propositions
I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses. The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.” Whether... 
by Peter Sandeen | Aug 27, 2013 | Value Propositions
I define value proposition as the collection of the best reasons your target customers have for taking the action you’re asking for. In other words, it describes why they would want to pay attention to you, join your email list, buy your products, or hire you.... 
by Peter Sandeen | Apr 3, 2013 | Value Propositions
Definitions of value proposition are generally vague, confusing, and different depending on the source. The usual definitions miss aspects of value proposition that could make the concept much more useful. A value proposition is much more than just an “internal tool”... 
by Peter Sandeen | Jun 27, 2012 | Marketing Strategy, Value Propositions
Since Stephen Elop became Nokia’s CEO in September 2010, Nokia’s stock price has nosedived. That’s an impressive feat; Nokia’s stock was going up steadily at that time. Now Microsoft bought Nokia—presumably to save the biggest Windows Phone manufacturer from looming... 