by Peter Sandeen | Mar 22, 2024 | Conversion Optimization, Marketing Strategy
Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way. These kinds of... 
by Peter Sandeen | Apr 7, 2020 | Marketing Strategy, Smart Business
If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it. If your usual target... 
by Peter Sandeen | Dec 6, 2019 | Marketing Strategy, Short posts
Don’t look at normal email click-through rates. They make decision-making unnecessarily difficult. You might think the usual click rates are fine since all the email marketing programs and nearly all marketing experts talk about them. But there’s a much better... 
by Peter Sandeen | Mar 1, 2019 | Marketing Strategy, Value Propositions
The best question in marketing is “so what?” You can solve a problem. Cool. So what? You can help people reach a goal. Nice. So what? What more do people need before they’re at the point they really dreamed of when they bought from you? Why should they really care... 
by Peter Sandeen | Sep 7, 2018 | Marketing Strategy, Short posts
A time-limited offer can be incredibly effective. They have a few problems, though. One of those is that people who miss the offer can feel disappointed. There are ways to turn that disappointment into something that drives them toward buying quickly (which is a topic... 
by Peter Sandeen | Jan 22, 2018 | Marketing Strategy
Most sales funnel examples are incredibly complex. Sales funnel experts call their own funnels “easy and fast to build.” But still they spend 4-6 months building one for themselves. Most of them don’t even do it alone; they hire two or three... 