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3 ways to increase front-end profit (with up-sells)

3 ways to increase front-end profit (with up-sells)

by Peter Sandeen | Mar 22, 2024 | Conversion Optimization, Marketing Strategy

Front-end profit could refer to a few things. Now I’m talking about sales of relatively low-cost offers that aim to lead people closer to buying your high-ticket offers. In a different situation, some of the guidelines below don’t apply the same way. These kinds of...
How to reposition your offer or create and validate a new offer quickly

How to reposition your offer or create and validate a new offer quickly

by Peter Sandeen | Apr 7, 2020 | Marketing Strategy, Smart Business

If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it. If your usual target...
Normal email click-through rates are stupid

Normal email click-through rates are stupid

by Peter Sandeen | Dec 6, 2019 | Marketing Strategy, Short posts

Don’t look at normal email click-through rates. They make decision-making unnecessarily difficult. You might think the usual click rates are fine since all the email marketing programs and nearly all marketing experts talk about them. But there’s a much better...
How to avoid price competition with a superior offer

How to avoid price competition with a superior offer

by Peter Sandeen | Mar 1, 2019 | Marketing Strategy, Value Propositions

The best question in marketing is “so what?” You can solve a problem. Cool. So what? You can help people reach a goal. Nice. So what? What more do people need before they’re at the point they really dreamed of when they bought from you? Why should they really care...
How to run a time-limited offer without disappointing people who miss it?

How to run a time-limited offer without disappointing people who miss it?

by Peter Sandeen | Sep 7, 2018 | Marketing Strategy, Short posts

A time-limited offer can be incredibly effective. They have a few problems, though. One of those is that people who miss the offer can feel disappointed. There are ways to turn that disappointment into something that drives them toward buying quickly (which is a topic...
Sales funnel example: easy autoresponder sales funnel

Sales funnel example: easy autoresponder sales funnel

by Peter Sandeen | Jan 22, 2018 | Marketing Strategy

Most sales funnel examples are incredibly complex. Sales funnel experts call their own funnels “easy and fast to build.” But still they spend 4-6 months building one for themselves. Most of them don’t even do it alone; they hire two or three...
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