by Peter Sandeen | Sep 12, 2012 | Conversion Optimization
When visitors come to your site, you need to give them something to focus on. If nothing on the page captures their attention, the page looks unfinished and amateurish, at best. And your visitors leave. Sure, you need to grab their attention, but I’m not talking...
by Peter Sandeen | Jul 12, 2012 | Conversion Optimization
The goal is to get people to join their emailing list. The page is quite okay. But it could be better. And here are some ways they could increase their conversion. Landing Page Checklist Before you can optimize any kind of a landing page, you need to know your...
by Peter Sandeen | Jun 18, 2012 | Conversion Optimization
Landing pages are the most effective way to get visitors to take a specific action. Opt in landing pages try to get people to opt in to an emailing list. And if done well, they can do that very, very effectively. But most opt in landing pages are so poorly written and...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
by Peter Sandeen | Apr 16, 2012 | Conversion Optimization
Landing pages are a cornerstone of online marketing, but sometimes even large companies forget how to build effective landing pages. Stockmann is the best known and most prestigious department store in Finland. They’ve been around since 1862 and their special...
