Traffic was the hottest topic in marketing for a long time. New topics are now on the surface (funnels and engagement methods, for example). And the cycle will repeat itself soon enough, and new things become the must-use tactics. Let’s hope social media is the...
“If you sell information products, are you responsible for your customers’ results?” Often people look at this very simplistically and blame the sellers of information products for all kinds of unethical things. For the most part, the same things apply to coaches,...
Conversion rate optimization (CRO) fine-tunes your marketing, and it can lead to such big improvements in sales and profit that even the smallest businesses should do it. At its most basic, CRO is a method of increasing the number of potential, past, or current...
It’s not all that hard to submit a guest post—and get it accepted—even to one of the best guest blogging sites around. You really only need to get three things right. Even in my in-depth training on guest blogging (currently not actively sold, so if you’re...
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not...
