by Peter Sandeen | May 7, 2012 | Value Propositions
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfishes that ignored you? You push your face against the side, yell at them—loudly enough to wake up a fossil—or serve their favorite purple treats that smell like chicken poo, and they’re...
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those...
by Peter Sandeen | Apr 23, 2012 | Marketing Strategy, Value Propositions
Every game has its rules and you can’t succeed if you don’t understand them. So, what are the rules of marketing? The rules of marketing include the laws and regulations, but you’ll never win a game if you only avoid breaking its rules. When it comes...
by Peter Sandeen | Apr 16, 2012 | Conversion Optimization
Landing pages are a cornerstone of online marketing, but sometimes even large companies forget how to build effective landing pages. Stockmann is the best known and most prestigious department store in Finland. They’ve been around since 1862 and their special...
by Peter Sandeen | Jan 25, 2012 | Smart Business
The biggest business mistake you can ever make, is one you’re likely to make. Several times. Without noticing. It stops your business from going forward, and can even take you back. Do it too often and you guarantee your business won’t succeed. This is...
