by Peter Sandeen | Aug 9, 2024 | Conversion Optimization
Most B-to-B companies have ineffective websites. That is, even when the right people visit their website, they don’t get many leads. Or when people are thinking about buying, the website doesn’t push the sale forward, but rather hinders it. Almost every company has... 
by Peter Sandeen | Jul 26, 2024 | Smart Business
It’s usually easier to get consistent marketing results if you aim past your goals. Nearly all of my clients see significant year on year growth—every year. A part of why that happens is that I’m not focused on just each year’s goals. Rather, I look for steps that... 
by Peter Sandeen | Jun 7, 2024 | Value Propositions
When I got into marketing, I started by learning copywriting. To my surprise, I was naturally good at it. I was soon writing sales pages for marketing companies that already had good sales pages. They’d test my version against their existing page, and I got paid when... 
by Peter Sandeen | May 8, 2024 | Smart Business, Value Propositions
Everyone wants to develop a strategic advantage. Yet, few people could articulate what that would mean in practice. They might think, “I know a strategic advantage when I see it.” However, even if that’s true, it doesn’t enable them to create one. Most companies spend... 
by Peter Sandeen | Apr 26, 2024 | Value Propositions
Many companies struggle to create believable messaging. Few people directly tell you that they don’t believe your marketing. Yet, you know they don’t trust your messaging blindly either. It’s likely one of the main limiting factors of your marketing results. The... 