by Peter Sandeen | Jan 15, 2012 | Marketing Strategy, Value Propositions
What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example, a stereo store has at least three important and very distinct buyer personas (this is based on my experience of working in one years ago)....
by Peter Sandeen | Jan 13, 2012 | Marketing Strategy
The four P’s of marketing is a common starting place for planning marketing. But marketing is much more than your advertisement. Everything you do is a part of your marketing. The 44 P’s of marketing is a more comprehensive list of things to consider when you market...
by Peter Sandeen | Dec 26, 2011 | Smart Business
You could follow random SEO advice and rely on tricks and rumors. Or you could take a rational approach to SEO. If you throw a rock in any direction in a large city, odds are high you hit a self-proclaimed “SEO guru” in the head. They “know”...
by Peter Sandeen | Dec 11, 2011 | Marketing Strategy, Smart Business
Tv advertisements are the easiest way to spend your marketing budget. Just call an advertising agency and tell them you have $10 million to spend for advertising. They’ll take care of it in no time. And they wouldn’t have a job unless it was effective,...
