by Peter Sandeen | Jul 12, 2012 | Conversion Optimization
The goal is to get people to join their emailing list. The page is quite okay. But it could be better. And here are some ways they could increase their conversion. Landing Page Checklist Before you can optimize any kind of a landing page, you need to know your... 
by Peter Sandeen | Jun 27, 2012 | Marketing Strategy, Value Propositions
Since Stephen Elop became Nokia’s CEO in September 2010, Nokia’s stock price has nosedived. That’s an impressive feat; Nokia’s stock was going up steadily at that time. Now Microsoft bought Nokia—presumably to save the biggest Windows Phone manufacturer from looming... 
by Peter Sandeen | Jun 18, 2012 | Conversion Optimization
Landing pages are the most effective way to get visitors to take a specific action. Opt in landing pages try to get people to opt in to an emailing list. And if done well, they can do that very, very effectively. But most opt in landing pages are so poorly written and... 
by Peter Sandeen | Jun 5, 2012 | Smart Business
Your business doesn’t mind if you believe in Santa. Not even if you wait for his flying sleight every Christmas with a cup of milk and cookies ready for him. Your business doesn’t mind if you’re Christian, Jewish, Zen Buddhist, Muslim, or Hindu. But... 
by Peter Sandeen | May 24, 2012 | Value Propositions
You don’t need to be a copywriter to run a business. Actually, you only need to be a copywriter if you run a copywriting business. But it can teach you three things you must know to run a successful business. Copywriters can (and usually should) do the actual... 
by Peter Sandeen | May 7, 2012 | Value Propositions
Have you ever knocked on the side of a fish tank and felt betrayed by the goldfishes that ignored you? You push your face against the side, yell at them—loudly enough to wake up a fossil—or serve their favorite purple treats that smell like chicken poo, and they’re... 
by Peter Sandeen | May 3, 2012 | Conversion Optimization, Value Propositions
The headline is the most important part of any text. It will either keep people reading what you have to say, or send them away. How many headlines do you read during a day? Twitter, Facebook, email, magazines, etc. Altogether 100? Maybe more? And how many of those... 
by Peter Sandeen | Apr 23, 2012 | Marketing Strategy, Value Propositions
Every game has its rules and you can’t succeed if you don’t understand them. So, what are the rules of marketing? The rules of marketing include the laws and regulations, but you’ll never win a game if you only avoid breaking its rules. When it comes... 
by Peter Sandeen | Apr 16, 2012 | Conversion Optimization
Landing pages are a cornerstone of online marketing, but sometimes even large companies forget how to build effective landing pages. Stockmann is the best known and most prestigious department store in Finland. They’ve been around since 1862 and their special... 
by Peter Sandeen | Jan 25, 2012 | Smart Business
The biggest business mistake you can ever make, is one you’re likely to make. Several times. Without noticing. It stops your business from going forward, and can even take you back. Do it too often and you guarantee your business won’t succeed. This is... 