by Peter Sandeen | Jan 22, 2018 | Marketing Strategy
Most sales funnel examples are incredibly complex. Sales funnel experts call their own funnels “easy and fast to build.” But still they spend 4-6 months building one for themselves. Most of them don’t even do it alone; they hire two or three... 
by Peter Sandeen | Jan 4, 2018 | Marketing Strategy
Partnership marketing can work for all businesses. The only reason more companies don’t use it is that people only know of a few partnership marketing methods. And when those methods don’t seem like a good fit for them, they discount the idea altogether.... 
by Peter Sandeen | Dec 19, 2017 | Marketing Strategy
“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials. But if you want business results (=leads and sales), forget the usual advice. It’s not... 
by Peter Sandeen | Dec 5, 2017 | Marketing Strategy
If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business. Even if you do everything right, making a profit with advertising has its challenges. Using the... 
by Peter Sandeen | Nov 28, 2017 | Marketing Strategy
You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle. But if you’re like most people, you haven’t seen those results in your... 
by Peter Sandeen | Nov 14, 2017 | Smart Business
Traffic was the hottest topic in marketing for a long time. New topics are now on the surface (funnels and engagement methods, for example). And the cycle will repeat itself soon enough, and new things become the must-use tactics. Let’s hope social media is the... 
by Peter Sandeen | Nov 27, 2015 | Smart Business
“If you sell information products, are you responsible for your customers’ results?” Often people look at this very simplistically and blame the sellers of information products for all kinds of unethical things. For the most part, the same things apply to coaches,... 
by Peter Sandeen | Oct 21, 2014 | Conversion Optimization
Conversion rate optimization (CRO) fine-tunes your marketing, and it can lead to such big improvements in sales and profit that even the smallest businesses should do it. At its most basic, CRO is a method of increasing the number of potential, past, or current... 
by Peter Sandeen | Apr 26, 2014 | Smart Business
It’s not all that hard to submit a guest post—and get it accepted—even to one of the best guest blogging sites around. You really only need to get three things right. Even in my in-depth training on guest blogging (currently not actively sold, so if you’re... 
by Peter Sandeen | Apr 5, 2014 | Smart Business
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not... 