I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses.
The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.”
Whether the marketing message promotes a computer, blender, vacation trip, or car more often than not you won’t feel compelled to act. Neither is any one marketing tactic less prone to turning to bladiblaa; websites, PPC advertising, email marketing, and networking are all equally likely to lack the impact they could have.
Even many actually good reasons to buy your products and services can turn to marketing bladiblaa and lose all persuasive power they could have if you don’t recognize the issues. And then even a great marketing strategy will fail.
The only cure to this ignorance-blessed epidemic is making your marketing efforts focus on a strong value proposition, so they’ll never again wither away uneventfully while your ideal customers pass by.
Here are five signs of marketing bladiblaa and what you should do instead. And an almost hilarious huge-budget example of what marketing bladiblaa looks like.