by Peter Sandeen | Dec 19, 2017 | Marketing Strategy
“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials. But if you want business results (=leads and sales), forget the usual advice. It’s not...
by Peter Sandeen | Dec 5, 2017 | Marketing Strategy
If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business. Even if you do everything right, making a profit with advertising has its challenges. Using the...
by Peter Sandeen | Nov 28, 2017 | Marketing Strategy
You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle. But if you’re like most people, you haven’t seen those results in your...
by Peter Sandeen | Nov 14, 2017 | Smart Business
Traffic was the hottest topic in marketing for a long time. New topics are now on the surface (funnels and engagement methods, for example). And the cycle will repeat itself soon enough, and new things become the must-use tactics. Let’s hope social media is the...
by Peter Sandeen | Dec 26, 2011 | Smart Business
You could follow random SEO advice and rely on tricks and rumors. Or you could take a rational approach to SEO. If you throw a rock in any direction in a large city, odds are high you hit a self-proclaimed “SEO guru” in the head. They “know”...
