“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials.
But if you want business results (=leads and sales), forget the usual advice. It’s not bad advice. Those tutorials just don’t even try to tell you how to write a guest post that attracts leads.
Guest blogging can be an efficient and consistent way to grow your list (=get leads). On average, when I write a guest post, more than 170 new people join my email list. For a long time it was the primary way I used for building my business.
When you learn to write guest posts that attract leads, you might not need any other marketing methods for reaching new people. A single post can net you over 1,000 leads. And with the right process and some practice, you can write a guest post in about two hours.
The effective guest posts will also be some of the most popular the host sites have ever seen. So, they’ll ask you to write for them again. Writing effective guest posts doesn’t mean being sales-y or not giving value in the post. If your guest post is sales-y or lacks value, it won’t even be published. Or if—for some reason—it’s published, it won’t generate results for you.
So, here’s how you write guest posts that attract leads.