by Peter Sandeen | Apr 7, 2020 | Marketing Strategy, Smart Business
If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it. If your usual target...
by Peter Sandeen | Mar 1, 2019 | Marketing Strategy, Value Propositions
The best question in marketing is “so what?” You can solve a problem. Cool. So what? You can help people reach a goal. Nice. So what? What more do people need before they’re at the point they really dreamed of when they bought from you? Why should they really care...
by Peter Sandeen | Sep 7, 2018 | Marketing Strategy, Short posts
A time-limited offer can be incredibly effective. They have a few problems, though. One of those is that people who miss the offer can feel disappointed. There are ways to turn that disappointment into something that drives them toward buying quickly (which is a topic...
