Many people try to avoid mistakes by investing huge amounts of resources in careful planning. The idea is that the more they spend on choosing the right solution, the less likely they are to make a mistake. However, that’s usually a mistake in itself. Let’s say you...
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not...
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can...
I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses. The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.” Whether...
Since Stephen Elop became Nokia’s CEO in September 2010, Nokia’s stock price has nosedived. That’s an impressive feat; Nokia’s stock was going up steadily at that time. Now Microsoft bought Nokia—presumably to save the biggest Windows Phone manufacturer from looming...
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