by Peter Sandeen | Jan 4, 2018 | Marketing Strategy
Partnership marketing can work for all businesses. The only reason more companies don’t use it is that people only know of a few partnership marketing methods. And when those methods don’t seem like a good fit for them, they discount the idea altogether....
by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can...
