by Peter Sandeen | Nov 27, 2015 | Smart Business
“If you sell information products, are you responsible for your customers’ results?” Often people look at this very simplistically and blame the sellers of information products for all kinds of unethical things. For the most part, the same things apply to coaches,...
by Peter Sandeen | Apr 5, 2014 | Smart Business
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not...
