Don’t look at normal email click-through rates. If you make decisions based on those, you’re going in the wrong direction.
You might think the usual click rates are fine since all the email marketing programs and nearly all marketing experts talk about them.
But let’s be clear: the usual way of counting email click-through rates is stupid.
If you don’t understand the problem, you’ll look at the wrong numbers, likely interpret them wrong, and make the wrong decisions for your business.