by Peter Sandeen | Dec 6, 2019 | Marketing Strategy, Short posts
Don’t look at normal email click-through rates. They make decision-making unnecessarily difficult. You might think the usual click rates are fine since all the email marketing programs and nearly all marketing experts talk about them. But there’s a much better...
by Peter Sandeen | Jan 22, 2018 | Marketing Strategy
Most sales funnel examples are incredibly complex. Sales funnel experts call their own funnels “easy and fast to build.” But still they spend 4-6 months building one for themselves. Most of them don’t even do it alone; they hire two or three...
by Peter Sandeen | Mar 22, 2014 | Marketing Strategy
Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only...
