Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only works in specific situations. And there are countless others, too.
Marketing people keep saying, “You can get amazing results with email marketing.”
But most people don’t get the promised results. Instead, your subscribers demand more free content, reply with critical comments when you make a grammar mistake, and unsubscribe in hoards the moment they see a link to a sales page.
Don’t blame the marketing tactic—learn to use it.
If you can’t use the different strategies, you can’t expect good results. And if you don’t use all of them, your results won’t be impressive.
Typically you should use all three email marketing strategies. You can emphasize some more than others, but you shouldn’t stubbornly stick to one strategy.
They all aim to generate sales. But they go at it in different ways. They have different advantages and disadvantages.
If you use them all the right way, your email marketing can be more effective than any other marketing you do.