by Peter Sandeen | Jul 26, 2024 | Smart Business
It’s usually easier to get consistent marketing results if you aim past your goals. Nearly all of my clients see significant year on year growth—every year. A part of why that happens is that I’m not focused on just each year’s goals. Rather, I look for steps that...
by Peter Sandeen | May 8, 2024 | Smart Business, Value Propositions
Everyone wants to develop a strategic advantage. Yet, few people could articulate what that would mean in practice. They might think, “I know a strategic advantage when I see it.” However, even if that’s true, it doesn’t enable them to create one. Most companies spend...
by Peter Sandeen | Apr 19, 2024 | Smart Business
Many people look for the path of least resistance. They might even think that it’s — by default — the best choice. However, it’s easy to mistake least resistance to mean “the fewest challenges.” And that’s not necessarily the best option. No matter what path you...
by Peter Sandeen | Apr 5, 2024 | Smart Business
In the realm of leadership and marketing, opinions often reign supreme. Having strong opinions you defend fiercely is seen as a sign of great leadership and a requirement for effective decision making. However, opinions are not the best basis for decisions. On the...
by Peter Sandeen | Mar 8, 2024 | Smart Business
Many people try to avoid mistakes by investing huge amounts of resources in careful planning. The idea is that the more they spend on choosing the right solution, the less likely they are to make a mistake. However, that’s usually a mistake in itself. Let’s say you...
