by Peter Sandeen | Jan 14, 2014 | Value Propositions
I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses. The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.” Whether...
by Peter Sandeen | Dec 11, 2011 | Marketing Strategy, Smart Business
Tv advertisements are the easiest way to spend your marketing budget. Just call an advertising agency and tell them you have $10 million to spend for advertising. They’ll take care of it in no time. And they wouldn’t have a job unless it was effective,...
