by Peter Sandeen | Aug 12, 2013 | Smart Business
NOTE: Since I published this article, PayPal has improved their withdrawal process. Now they clearly tell that they charge a currency conversion fee. However, they still don’t provide a receipt of that charge. How I avoid paying unnecessarily for currency...
by Peter Sandeen | Jun 5, 2012 | Smart Business
Your business doesn’t mind if you believe in Santa. Not even if you wait for his flying sleight every Christmas with a cup of milk and cookies ready for him. Your business doesn’t mind if you’re Christian, Jewish, Zen Buddhist, Muslim, or Hindu. But...
by Peter Sandeen | Jan 25, 2012 | Smart Business
The biggest business mistake you can ever make, is one you’re likely to make. Several times. Without noticing. It stops your business from going forward, and can even take you back. Do it too often and you guarantee your business won’t succeed. This is...
by Peter Sandeen | Dec 26, 2011 | Smart Business
You could follow random SEO advice and rely on tricks and rumors. Or you could take a rational approach to SEO. If you throw a rock in any direction in a large city, odds are high you hit a self-proclaimed “SEO guru” in the head. They “know”...
by Peter Sandeen | Dec 11, 2011 | Marketing Strategy, Smart Business
Tv advertisements are the easiest way to spend your marketing budget. Just call an advertising agency and tell them you have $10 million to spend for advertising. They’ll take care of it in no time. And they wouldn’t have a job unless it was effective,...
