by Peter Sandeen | Apr 7, 2020 | Marketing Strategy, Smart Business
If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it. If your usual target... 
by Peter Sandeen | Jan 17, 2020 | Smart Business
Breaking a plateau is rarely as difficult as it seems. And the ways to do it are generally the same regardless of what skill you’re developing. Although business and marketing are more complex than most typical skills (e.g., playing guitar or climbing, which... 
by Peter Sandeen | Nov 14, 2017 | Smart Business
Traffic was the hottest topic in marketing for a long time. New topics are now on the surface (funnels and engagement methods, for example). And the cycle will repeat itself soon enough, and new things become the must-use tactics. Let’s hope social media is the... 
by Peter Sandeen | Nov 27, 2015 | Smart Business
“If you sell information products, are you responsible for your customers’ results?” Often people look at this very simplistically and blame the sellers of information products for all kinds of unethical things. For the most part, the same things apply to coaches,... 
by Peter Sandeen | Apr 26, 2014 | Smart Business
It’s not all that hard to submit a guest post—and get it accepted—even to one of the best guest blogging sites around. You really only need to get three things right. Even in my in-depth training on guest blogging (currently not actively sold, so if you’re... 
by Peter Sandeen | Apr 5, 2014 | Smart Business
Marketing, to many people, automatically means manipulation, lying, and corporate greed. “Ethical marketing” might as well be a joke. And marketing “gurus,” in particular, are suspected of habitually using marketing lies to manipulate potential customers. But it’s not... 