by Peter Sandeen | Sep 21, 2013 | Marketing Strategy
Guest blogging can be an extremely consistent and fast way to build your email list and relationships with the people in your market. Sure, you need to get several things right to get 100+ subscribers from each guest post you write. But the first step is to find a... 
by Peter Sandeen | Jun 27, 2012 | Marketing Strategy, Value Propositions
Since Stephen Elop became Nokia’s CEO in September 2010, Nokia’s stock price has nosedived. That’s an impressive feat; Nokia’s stock was going up steadily at that time. Now Microsoft bought Nokia—presumably to save the biggest Windows Phone manufacturer from looming... 
by Peter Sandeen | Apr 23, 2012 | Marketing Strategy, Value Propositions
Every game has its rules and you can’t succeed if you don’t understand them. So, what are the rules of marketing? The rules of marketing include the laws and regulations, but you’ll never win a game if you only avoid breaking its rules. When it comes... 
by Peter Sandeen | Jan 15, 2012 | Marketing Strategy, Value Propositions
What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example, a stereo store has at least three important and very distinct buyer personas (this is based on my experience of working in one years ago).... 
by Peter Sandeen | Jan 13, 2012 | Marketing Strategy
The four P’s of marketing is a common starting place for planning marketing. But marketing is much more than your advertisement. Everything you do is a part of your marketing. The 44 P’s of marketing is a more comprehensive list of things to consider when you market... 
by Peter Sandeen | Dec 11, 2011 | Marketing Strategy, Smart Business
Tv advertisements are the easiest way to spend your marketing budget. Just call an advertising agency and tell them you have $10 million to spend for advertising. They’ll take care of it in no time. And they wouldn’t have a job unless it was effective,... 