by Peter Sandeen | Jan 4, 2018 | Marketing Strategy
Partnership marketing can work for all businesses. The only reason more companies don’t use it is that people only know of a few partnership marketing methods. And when those methods don’t seem like a good fit for them, they discount the idea altogether.... 
by Peter Sandeen | Dec 19, 2017 | Marketing Strategy
“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials. But if you want business results (=leads and sales), forget the usual advice. It’s not... 
by Peter Sandeen | Dec 5, 2017 | Marketing Strategy
If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business. Even if you do everything right, making a profit with advertising has its challenges. Using the... 
by Peter Sandeen | Nov 28, 2017 | Marketing Strategy
You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle. But if you’re like most people, you haven’t seen those results in your... 
by Peter Sandeen | Mar 22, 2014 | Marketing Strategy
Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only... 
by Peter Sandeen | Sep 28, 2013 | Marketing Strategy
Blogging is often mentioned as the best way to build an email list. People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging. And it’s all possible. But most people don’t... 