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Partnership marketing methods—examples for all businesses

Partnership marketing methods—examples for all businesses

by Peter Sandeen | Jan 4, 2018 | Marketing Strategy

Partnership marketing can work for all businesses. The only reason more companies don’t use it is that people only know of a few partnership marketing methods. And when those methods don’t seem like a good fit for them, they discount the idea altogether....
How to write a guest post that attracts leads

How to write a guest post that attracts leads

by Peter Sandeen | Dec 19, 2017 | Marketing Strategy

“How to write a guest post” leads to millions of results in Google. If you write guest posts just because you enjoy writing, you’ll find everything you need from those tutorials. But if you want business results (=leads and sales), forget the usual advice. It’s not...
How to choose the right advertising methods for your business

How to choose the right advertising methods for your business

by Peter Sandeen | Dec 5, 2017 | Marketing Strategy

If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business. Even if you do everything right, making a profit with advertising has its challenges. Using the...
How to be smart about advertising and make a consistent profit

How to be smart about advertising and make a consistent profit

by Peter Sandeen | Nov 28, 2017 | Marketing Strategy

You’ve seen the case studies. The endorsements. The hype. You know advertising can generate nearly limitless traffic. You can get more high-quality leads than you can handle. But if you’re like most people, you haven’t seen those results in your...
3 Email marketing strategies—and how to use them effectively

3 Email marketing strategies—and how to use them effectively

by Peter Sandeen | Mar 22, 2014 | Marketing Strategy

Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only...
Writing Your Own Blog is a Waste of Time (if you want to build an email list)

Writing Your Own Blog is a Waste of Time (if you want to build an email list)

by Peter Sandeen | Sep 28, 2013 | Marketing Strategy

Blogging is often mentioned as the best way to build an email list. People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging. And it’s all possible. But most people don’t...
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