by Peter Sandeen | Mar 22, 2014 | Marketing Strategy
Email marketing strategies have plenty of variation. There are the ones based on autoresponders (if you build a good autoresponder sales funnel, you can get amazing results). There’s the “send as often as you can” email marketing strategy, which only... 
by Peter Sandeen | Feb 22, 2014 | Value Propositions
Using your value proposition in marketing might seem like an unnecessary hassle because if you’re anything like all the other business owners on the planet, you just know that people should buy your products and services. But do other people feel the same way? You can... 
by Peter Sandeen | Jan 14, 2014 | Value Propositions
I’m not convinced marketers have ever known better, but at least now “marketing bladiblaa” plagues most (though not all) businesses. The average marketing message is: “You should buy what we sell because… well… we’re the best choice. Just take our word on it.” Whether... 
by Peter Sandeen | Sep 28, 2013 | Marketing Strategy
Blogging is often mentioned as the best way to build an email list. People tell you how they’ve risen from being a “nobody” to fame, built a huge email list, and made a fortune with blogging. And it’s all possible. But most people don’t... 
by Peter Sandeen | Sep 21, 2013 | Marketing Strategy
Guest blogging can be an extremely consistent and fast way to build your email list and relationships with the people in your market. Sure, you need to get several things right to get 100+ subscribers from each guest post you write. But the first step is to find a... 