Thoughts for CEOs and marketing leaders
Stand Out with a Sharp Message
- Why USPs and branding rarely increase sales
- Why exceptional companies get lost in the crowd
- How to ensure all of your marketing creates a cohesive, memorable brand image
Case Studies
Peter first improved my messaging, so it became clearer what to focus on to stand out. I have broken my revenue goals multiple times since then.
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then.
Peter makes [marketing] so much clearer that it feels like you have a crystal ball that tells what’s going to happen next.
Schedule your FREE Messaging Strategy session
We will discuss your positioning, messaging, and overall marketing plan. You will see the practical steps it would take for you to STAND OUT from the competition and drastically increase your profit.
Steps to an impactful B-to-B website optimization project
Most website redesign projects fail to create meaningful results. But if you do it right, you have an almost 100% chance of increasing lead flow and/or sales.
Create consistent marketing results by aiming past your goals
If you want to create very consistent marketing results, aim past your goals.
Why better copywriting rarely improves results (by a copywriter)
Many people expect better copywriting to improve their marketing results. But even when it seems to happen, it’s rarely the copywriting that made the difference.
How to develop a strategic advantage
Few people could articulate how to develop a strategic advantage or how to create a winning business strategy. So, let’s make it practical.
What makes your marketing messaging believable
Few people directly tell you that they don’t believe your marketing. Yet, you know that lack of trust limits your results.
The path of least resistance is closed — and what to look for instead
The path of least resistance often leads to only a few challenges, but they may be too difficult to overcome.
Why the best leaders don’t have opinions: The case for “conditional decisions”
Having strong opinions you defend fiercely is seen as a sign of great leadership and a requirement for effective decision making. Yet, opinion-based decisions are inherently inferior to conditional decisions.
3 ways to increase front-end profit (with up-sells)
You can increase front-end profit in many ways. Here are 3 ways to do it with up-sell offers in a friendly way.
Careful Planning is Often a Mistake
Carefully planning something to avoid making a mistake is often the only way to guarantee you’re making a mistake.
What your KPIs don’t tell you (but KOIs do)
Most everyone agrees that Key Performance Indicators (KPIs) are essential, but what if they blind us to important information as often as they help us make the right decisions?
Stand Out with Sharp Marketing Messaging
What exactly makes people choose you?
In this video + summary:
- Why USPs, value propositions, and branding rarely increase sales
- Why exceptional companies get lost in the crowd — and how to make your marketing messaging stand out
- How to turn your message into effective, cohesive marketing
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