Stand Out with Sharp Marketing Messaging
What exactly makes people choose you?
In this video + summary:
- Why USPs, value propositions, and branding rarely increase sales
- Why exceptional companies get lost in the crowd — and how to make your marketing messaging stand out
- How to turn your message into effective, cohesive marketing
You will get these and other informational resources via email. Your information will remain private. Unsubscribe anytime with 1 click.
Peter helped me increase my sales by 423%.
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
Marketing Essentialism
Complexity leads to mistakes and missed opportunities. When you are clear about what affects your results the most, you make better decisions.
Make Your Communication Matter
Marketing should make people want to buy from you. That boils down to your marketing messaging, not what tactics you use.
Profit from Imperfect Decisions
You can’t predict the future, but you can make decisions in a way that leads to great long-term results, almost no matter what happens.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
How can I help?
I work with top marketing decision makers. Most of them lead well-established companies, but I also work with small, new businesses in countless industries. It keeps me focused on the principles that drive results, instead of becoming a specialist with one tool or strategy.
Stand Out Message
Your Stand Out Message answers questions, “What makes people choose us?” and “How do we communicate those things in marketing?”
Coaching/Advising
If you make consistently good decision, you get great results. The difficult part is maintaining a clear, objective view when you’re so close to every decision.
Masterminds & Courses
Easy-to-implement instructions for small business owners who want practical instructions for specific areas of their business.
Within 2 weeks… I got more clients paying for my high-end program than I did in the previous 6 months.
In just 4 or 5 months we were so far behind in work we had to hire more people to cover the work.
On every point of discussion Peter always had experienced and knowledgeable ideas of how to solve any problem.
About PETER
I started two businesses and got bored with both as soon as I figured out how to get clients consistently. Marketing was the natural next step, which has been my sole focus since 2011.
Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost (although there was one tie). It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.
Sharpening marketing messaging soon became my primary focus. Clarifying what makes people want to buy is the basis of how I help my clients.
They range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Most are B-to-B companies, but others run art courses, make jewelry, or teach languages.
Schedule your free stand out strategy session
We will discuss your positioning, marketing messaging, and overall marketing plan. You will see practical steps that would make you STAND OUT from the competition and drastically increase your profit.
Peter first improved my messaging, so it became clearer what to focus on to stand out as the best option for my potential customers. He has guided my marketing strategy and given clear guidance on how to implement things. I have broken my revenue goals multiple times since then.
We’ve always known that we need a marketing message that tells concretely, yet interestingly, what [our service] is about, but developing a clear message hasn’t worked out. The result was a better way to explain what we basically already knew ourselves.
If you’re sick of gimmicks and tired of constantly changing course in your messaging, I would recommend a dose of Peter’s medicine.
Food for thought
How to break a plateau and reach the next level
Breaking a plateau can feel very difficult. But if you follow these three steps, you’re likely to see progress quite quickly no matter how stuck you were.
Effective A/B testing is a pipe dream for most — how the top pros multiply sales
A/B testing is never effective for most people. Still, the top CRO experts consistently multiply sales. Here’s what they do differently in A/B tests.
Normal email click-through rates are stupid
The way email marketing programs and marketing experts talk about email click-through rates is stupid. Here’s how to be smart about it.