3 Messaging Mistakes Even Marketing Pros Make
What you say is the core of your marketing. Make it count.
In this 7min training:
- Why people rarely care about the most valuable aspects of what you offer. If you want them to buy, there's something else you need to focus on.
- How to get people to see you as their best option, so they’re happy to pay your price. The normal way to differentiate yourself only works if you're lucky.
- Why you shouldn’t tell people about most of the benefits they can get. The alternative might feel more difficult, but it's exponentially more effective.