Get Practical ideas even experts wait for each week
...and tidbits you'd never see coming
Article topics from past Friday scribbles:
- Why differentiation has more direct link to profit than almost anything else you could improve
- Perhaps the most consistent (and almost free) way to gain the attention of large groups of your ideal clients
- How you can make a mastermind program fit your strengths (and the alternative is like a penguin running a salsa class)
- How to use deadlines to easily grow your sales (with B-to-C and B-to-B examples)
- The #1 key to effective email marketing, which makes almost all other email marketing advice negligible
- What most people miss about opportunity cost and how you can grow your sales much faster than others
Tidbits from past Friday scribbles:
- A truly excellent 4h “primer” on research into how low-carb diets affect athletic performance
- Pondering about how fast-neutron reactors could (and perhaps will) solve the nuclear waste problem
- The absolute best cat video I’ve ever seen (16 minutes of fascinating facts in an entertaining format)
- The best stand-up show I’ve seen recently (or ever)
- The hilarity of a Finnish accent, which I’m glad I don’t have
- A rare prank I thought was actually funny, harmless, and easy to do among friends
- A Rick and Morty -esque hunt for a dessert sauce I went on with my wife
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Peter helped me increase my sales by 423%.
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
About PETER
I don’t specialize in a specific tactic or tool. Rather, I’ve focused on figuring out what you actually need to communicate with your marketing, so people buy, since I got into marketing full time in 2011.
Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost, but there was one tie. It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.
My clients range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Your marketing should always look unique (otherwise you won’t stand out from the competition). However, the underlying principles are the same, no matter what you sell or who your customers are.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
