Practical marketing thoughts even experts wait for each week
...and tidbits you'd never see coming
Each Friday: Short practical article & Random tidbits
Articles focus on messaging or marketing decision making.
Feedabck I get almost weekly about the Scribbles: “I’ve unsubscribed from every other newsletter. But I read yours almost every week.”
Previous articles:
- How to make prospects excited if you sell something they find uninteresting (e.g., accounting services)
- How (and why) offering less value improved profitability and customer satisfaction for one company
- Why the best leaders don’t have opinions (and what to focus on instead to maximize consistency of growth)
- The often unnoticed reason most marketing isn’t believable (and the relatively easy way to fix it)
- How a small B-to-B company got nearly every major potential client in the world to assess their services
- How you can make your offer fit your strengths (and why the alternative is like a penguin running a salsa class)
- How to use deadlines to grow your sales in industries where deadlines are uncommon (with B-to-C and B-to-B examples)
- The #1 key to effective email marketing (everything else is just noise compared to this)
- What most leaders miss about opportunity cost and how you can grow your sales much faster than others
- Why the path of least resistance is usually a bad choice (and what to look for instead)
Previous tidbits:
- A truly excellent 4h “primer” on research into how low-carb diets affect athletic performance
- How fast-neutron reactors could (and perhaps will) solve the nuclear waste problem
- Why AG1 (supplement promoted by numerous influencers) is almost a scam
- Hilarious example of a Finnish accent, which I’m glad I don’t have
- The most unexpected computer game people play professionally
- The curious difference between neighboring countries Yemen and Oman
- A rare prank I thought was actually funny, harmless, and easy to do among friends
- The time Botswana’s president offered/threatened to send 20,000 elephants to Germany
- A Rick and Morty -esque hunt for a dessert sauce I went on with my wife
- Why many countries are funding Egypt despite agreeing that the government mismanages those funds
- The adorable life saving boxes miners made for canary birds
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Peter helped me increase my sales by 423%.
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
About PETER
I don’t specialize in a specific tactic or tool. Rather, I’ve focused on figuring out what you actually need to communicate with your marketing, so people buy, since I got into marketing full time in 2011.
Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost, but there was one tie. It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.
My clients range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Your marketing should always look unique (otherwise you won’t stand out from the competition). However, the underlying principles are the same, no matter what you sell or who your customers are.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
