Stand Out with Sharp Marketing Messaging
What exactly makes people choose you?
In this video + summary:
- Why USPs, value propositions, and branding rarely increase sales
- Why exceptional companies get lost in the crowd — and how to make your marketing messaging stand out
- How to turn your message into effective, cohesive marketing
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![Marketing Messaging Training marketing messaging training](https://petersandeen.com/wp-content/uploads/messaging-training-image.png)
Peter helped me increase my sales by 423%.
![haltu_logo_black_WEB marketing messaging client Mirasee](https://petersandeen.com/wp-content/uploads/mirasee-logo.png)
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
![baltic-assist marketing advisor client Constance Dierickx](https://petersandeen.com/wp-content/uploads/contance-dierickx-logo.png)
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
![jens-hansen-logo-white marketing messaging client Brand Launcher](https://petersandeen.com/wp-content/uploads/brand-launcher.png)
Marketing Essentialism
Complexity leads to mistakes and missed opportunities. When you are clear about what affects your results the most, you make better decisions.
![attorney-icon-02@2x marketing messaging speech bubble](https://petersandeen.com/wp-content/uploads/speech-bubble2.png)
Make Your Communication Matter
Marketing should make people want to buy from you. That boils down to your marketing messaging, not what tactics you use.
![attorney-icon-06@2x marketing strategy head gears](https://petersandeen.com/wp-content/uploads/decisions.png)
Profit from Imperfect Decisions
You can’t predict the future, but you can make decisions in a way that leads to great long-term results, almost no matter what happens.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
![jens-hansen-logo-white marketing advisor client Jens Hansen](https://petersandeen.com/wp-content/uploads/jens-hansen-logo-white.png)
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
![haltu_logo_black_WEB marketing messaging client Haltu](https://petersandeen.com/wp-content/uploads/haltu.png)
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
![baltic-assist marketing messaging client Baltic Assist](https://petersandeen.com/wp-content/uploads/baltic-assist.png)
How can I help?
I work with top marketing decision makers. Most of them lead well-established companies, but I also work with small, new businesses in countless industries. It keeps me focused on the principles that drive results, instead of becoming a specialist with one tool or strategy.
Stand Out Message
Your Stand Out Message answers questions, “What makes people choose us?” and “How do we communicate those things in marketing?”
Coaching/Advising
If you make consistently good decision, you get great results. The difficult part is maintaining a clear, objective view when you’re so close to every decision.
Masterminds & Courses
Easy-to-implement instructions for small business owners who want practical instructions for specific areas of their business.
Within 2 weeks… I got more clients paying for my high-end program than I did in the previous 6 months.
![haltu_logo_black_WEB marketing advisor client Good Guys 2 Great Men](https://petersandeen.com/wp-content/uploads/good-guys-2-great-men.png)
In just 4 or 5 months we were so far behind in work we had to hire more people to cover the work.
![baltic-assist marketing advisor client SouthAir](https://petersandeen.com/wp-content/uploads/SouthAir-logo.png)
On every point of discussion Peter always had experienced and knowledgeable ideas of how to solve any problem.
![jens-hansen-logo-white marketing advisor client Ian Roberts](https://petersandeen.com/wp-content/uploads/ian-roberts-logo.png)
About PETER
I started two businesses and got bored with both as soon as I figured out how to get clients consistently. Marketing was the natural next step, which has been my sole focus since 2011.
Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost (although there was one tie). It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.
Sharpening marketing messaging soon became my primary focus. Clarifying what makes people want to buy is the basis of how I help my clients.
They range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Most are B-to-B companies, but others run art courses, make jewelry, or teach languages.
![Peter Sandeen marketing messaging consultant Peter Sandeen](https://petersandeen.com/wp-content/uploads/peter-sandeen-sitting.jpg)
Schedule your FREE Stand Out Strategy Session
During your free video call consultation, we will discuss:
- How your current positioning and messaging works
- Where you have the greatest potential for growth
- What next steps you could take to see significant improvements
- If there is a good fit, how we might work together
There's no assumption or pressure to hire me at the end. However, these sessions are meant for people who are genuinely interested in possibly working together. If you want to just send me a message, send an email to contact {at} petersandeen.com
Peter first improved my messaging, so it became clearer what to focus on to stand out as the best option for my potential customers. He has guided my marketing strategy and given clear guidance on how to implement things. I have broken my revenue goals multiple times since then.
![jens-hansen-logo-white marketing advisor client Europe HR Solutions](https://petersandeen.com/wp-content/uploads/Europe-HR-Solutions.png)
We’ve always known that we need a marketing message that tells concretely, yet interestingly, what [our service] is about, but developing a clear message hasn’t worked out. The result was a better way to explain what we basically already knew ourselves.
![haltu_logo_black_WEB marketing messaging client Innoduel](https://petersandeen.com/wp-content/uploads/innoduel.png)
If you’re sick of gimmicks and tired of constantly changing course in your messaging, I would recommend a dose of Peter’s medicine.
![baltic-assist marketing messaging client Visible Authority](https://petersandeen.com/wp-content/uploads/visible-authority.png)
Food for thought
Steps to an impactful B-to-B website optimization project
Most website redesign projects fail to create meaningful results. But if you do it right, you have an almost 100% chance of increasing lead flow and/or sales.
Create consistent marketing results by aiming past your goals
If you want to create very consistent marketing results, aim past your goals.
Why better copywriting rarely improves results (by a copywriter)
Many people expect better copywriting to improve their marketing results. But even when it seems to happen, it’s rarely the copywriting that made the difference.